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To Climate Entrepreneurs: An Open Love Letter

 

If you’re a pragmatic optimist, a dreamer, and maybe a would-be world saver, this message is for you.

You’ve chosen hope, optimism, and action. 

You embrace an uncertain future with imagination, grit, and determination. 

Sometimes the effort is exhausting. The stakes are high and time is short. 

You sometimes wonder if you’re making the right decisions. Now and then you feel overwhelmed. But your purpose fuels you. 

We at The Blue Dot Project want you to know how much we love you. We’re here for you—to share your dreams, to cheer you on, and to help you develop committed customers.  

Some say, Why bother? It’s too late. Your uncle warns you’ll waste your life solving problems that don’t exist. 

Many people don’t get it. They don’t belong to your tribe. 

Meanwhile, you show up for work day after day. You keep your head down until you’re ready.  

You’re so smart. You have great ideas. An impressive organization. A solid technology. A product that has worked well for early customers. 

That’s when you face what may be your biggest challenge. 

It’s time to grow. You struggle for the recognition and trust you deserve. And you know that time is your enemy.   

What should you do? 

Everyone has strong opinions—especially your investors.  

But none of them have done what you plan to do, as fast as you plan to do it. 

The world needs your product or service. Even so, few people understand it. Most don’t even know it exists. Even fewer people, companies, or governments are ready to buy it.

Meanwhile, you tread water to keep your company afloat. You burn cash. You meet your payroll. Your investors grow impatient. You lose key employees. Your family questions whether you should continue. You think of the abyss on the dark side of your dream.  

What do we mean when we say we’re here for you

For ten years, we’ve helped purpose-driven SaaS founders drive profitable and scalable growth. Now we focus on companies that sell technologies that have strong potential to improve the world. Climate tech tops our priorities, along with artificial intelligence. 

Our skills are in most facets of digital business-to-business (B2B) communications: audience research, communications strategy, messaging, writing, social media, website production, and more.  

We’ve delivered our strongest results for companies whose mission we love.  

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